Our Story

Wedding Planner for
Luxury Weddings in Italy

When we think of Italy,
ideals of sophistication, class and refined elegance come to mind.

And that’s precisely what you can expect of Italian Weddings & Events. With over 15 years experience delivering magical events throughout Italy, you can appreciate the unparalleled service only acclaimed wedding planner Andrea Naar Alba will exude throughout your destination event.

Andrea began her wedding career in 2008 with WED Couture, a planning company that elevated her sought-after status quickly in Milan.
Here Andrea and her team worked alongside Italy’s most prestigious clientele, producing exclusive and spectacular events that were often featured in premier publications.
our story continues

With this impressive catalog of events, WED Couture moved locations to London, UK and began working with world-class international clientele under Italian Weddings & Events.

With travel always on her mind and the pull of her former home in Milan, she chose to focus her planning services exclusively to destinations in Italy.

From her head office in UK, Andrea is able to bring a flawless wedding experience to her couples wanting a unique event in any of Italy’s famous regions. There is no Italian gem unknown to Andrea and it’s only the most first class properties and vendors that work alongside her.

Hi, I'm Andrea

Founder of Italian Weddings & Events

Recognised among the elite, ranked in the top 100 planners worldwide by DWP Congress, and esteemed as one of the top 5 wedding planners in Lake Como by Wezoree, I’m also honoured to be named among the 20 best wedding planners in Europe by The Wed and Wedding Vibes.

Yet, these accolades still feel surreal because what led me here feels deeply ingrained in who I am. With a genuine love for Italy’s romantic allure and a profound ability to connect with people, I understand what couples seek for their perfect Italian wedding day.

So if you’re wondering, here’s where it all began.

I began my wedding planning career in 2008 in the cosmopolitan city of Milan. Here, I uncovered Italy’s hidden gems and discovered the most stunning wedding locations and venues – secrets that are among the most beautiful on Earth.

Following the company’s relocation to London, I embraced the change and decided to transition along with it. From there, I founded Italian Weddings and Events, operating from our UK-based headquarters.

While the company is based in the vibrant city of London, which serves as a wellspring of inspiration, the core of our company thrives in Italy, where our team is stationed. This unique dynamic has me leading a life spread across three corners of Europe: London, the hub of our company’s DNA; Italy, our essence and workspace; and Switzerland, a serene haven where my husband, Isabel, and I have made our home.

I’ve been privileged to share insights at esteemed international conferences such as Engage!, Karen Tran – The Floral Experience, TTG Tourism Show, and Wedding Fest. And in 2016, I established Italy Inspires, a platform dedicated to showcasing the finest aspects of Italy to the global wedding industry community

My extensive knowledge and passion for Italy continues to guide me on this exciting journey. As I create highly exclusive and personal weddings for discerning couples across the globe. It’s within this country where my heart finds renewed love time and time again and sharing it with the world is an indescribable feeling I will never take for granted.

“We simply loved working with Andrea and her team”
“Italian Events & Weddings was the best choice for our wedding”
"Andrea became another member of our extended family"
"Andrea and her team will make your wildest dreams come true"
"I couldn't have ever envisioned a wedding of this splendor"

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